Gibson buys Philips’ Apple accessory brand, Woox Innovations

Flying under the radar due to a messy legal battle, the consumer electronics arm of Philips—temporarily renamed “Woox Innovations”—was quietly sold late last month to Gibson Brands, the musical instrument and audio equipment company. Gibson will apparently license the Philips name for an initial term of seven years, and sell previously-announced Philips products that were temporarily placed under the Woox Innovations name, including Fidelio speakers, headphones, app-assisted video cameras, and in-car accessories. According to Philips, “Philips-branded audio and home entertainment innovations will continue to be available to consumers worldwide” as a result of the deal.

In 2013, Philips announced the sale of its audio, video, multimedia and accessories business to Japanese electronics company Funai, citing a decision to focus its attention on medical equipment. Late last year, Philips accused Funai of breaching the purchase agreement, and subsequently sought another buyer for the business. With this deal, Gibson will considerably expand its footprint in the Apple accessory industry, assuming that the Woox team continues to design Lightning, Bluetooth-compatible products, and headphones.

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