‘Gift This App’ feature appears on App Store

Apple has launched a new App Store feature called “Gift This App.” Appearing in the “Buy App” drop-down menu on individual apps pages, the new service allows users to buy applications for download by friends or family. Once the feature is selected, a separate page appears letting the user choose between sending the gift via email or printing it themselves, along with boxes for entering the recipient’s name, email address, and a personal message. Users are also be able to gift an app to multiple recipients at once by adding multiple recipient email addresses. The page also instructs users to check the app’s requirements carefully, as “your recipient(s) may not be able to redeem or use your gift if their hardware or iPhone OS is incompatible.” [via TUAW]

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