Leading up to the first-generation iPhone release last June, Apple launched an aggressive advertising campaign that was hard for anyone to miss. Attractive, feature-specific TV ads for the handset seeemed to run during every popular program, and Apple found ways to get the device into periodicals of all sorts. It may not have sold a million units in its first month on the market, but the iPhone name was everywhere.
This year, Apple and its carrier partners face a much bigger challenge with the iPhone 3G: drumming up hype and spreading product awareness across not one but 22 countries, all at the same time. While iLounge readers in the United States are fairly familiar with the product already, a number of advertisements have popped up all over the globe in preparation for the initial iPhone 3G launch on July 11. We’ve included some photos of these ads below. (Mexico City photo courtesy of flickr user alenm8816.)