The Golden State Warriors are the first NBA team to roll out iBeacons in their home arena, Bloomberg BusinessWeek reports. Oracle Arena in Oakland uses iBeacons to push seat upgrades, as fans with the team’s smartphone app — and cheaper seats — are prompted to upgrade when in the arena. The article notes issues with the plan, including a lack of extra tickets, and an estimate that the majority of users don’t leave Bluetooth LE on regularly, preventing them from receiving the notifications. A January report noted that 20 MLB teams plan on having iBeacons installed in their parks by Opening Day later this month.
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