Greenpeace finds Apple to be a ‘green Internet’ leader

Greenpeace finds Apple to be a ‘green Internet’ leader

Apple is leading the way on clean energy among companies delivering Internet services, according to a new Greenpeace report. The report praises the company’s efforts to use only renewable energy to power its facilities, noting all three of Apple’s data center expansions announced in the past year will be powered by renewable energy sources. Apple was the only one of the 13 tech firms listed to score 100 percent on Greenpeace’s Clean Energy Index and earn “A” rankings across the board for energy transparency, efficiency, policy and advocacy, placing the company head and shoulders above others in the industry. Apple was also praised for pushing affiliated companies to adopt cleaner energy standards, since much of Apple’s environmental impact comes from third-party suppliers. “Apple’s commitment to a 100 percent renewable cloud appears to be driving change not only among Apple’s utility sector partners, but also among other major data center operators that play a supporting role in the delivery of Apple’s online products,” the report notes. Other innovative ideas, like using a Denmark data center’s excess heat to warm other buildings, are taken as proof of Apple going above and beyond what others in the industry are doing to creatively limit waste.

2 thoughts on “Greenpeace finds Apple to be a ‘green Internet’ leader”

  1. How can Apple be considered “green” when all of their product is fabricated in China? Because they’re outsourcing components to third parties, they’re “green”?

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  2. This particular report focuses on Apple’s efforts in the cloud space, and has nothing at all to do with their manufacturing processes or even their hardware. As the first sentence of the article reads: “Apple is leading the way on clean energy among companies delivering Internet services” (emphasis mine). In other words, it’s about how Apple is managing and powering its data centres that provide services such as iCloud and iTunes, all of which are primarily located in the U.S. and have nothing to do with China.Further, if you look at the list they’re up there with mostly other Internet services companies such as Facebook, Amazon, and eBay. I suspect entries like Microsoft and IBM are also being rated for their respective Internet services (e.g. Office 365), not their manufacturing or hardware/software products.

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