Guardian Unlimited: The iPod Wars

“How can rival MP3 jukebox manufacturers end music fans’ love affair with Apple’s iPod?

Taking on the Apple iPod is a brave move. The iPod has claimed the moniker of the Walkman of the 21st century for its superb design, compact size, usability and, unusually for Apple, competitive price. Several manufacturers have tried but so far none have succeeded in loosening the all-conquering Apple product’s vice-like grip on the MP3 jukebox market.

However what was once a niche product area is now moving towards the mainstream. Sony is predicting a huge growth in network audio (any personal audio device that plays MP3 files including CD and MiniDisc) in the coming year and several other makers have big plans for product launches in the area.”

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