Gucci adds ‘Year of the Dog’ custom Animoji

Fashion house Gucci has created its own emoji to celebrate Lunar New Year, according to a new report from The Verge. Available as part of Gucci’s mobile app, the new creation takes the form of two Animoji dogs based on Gucci Creative Director Alessandro Michele’s own Boston terriers, further inspired by artworks by Unskilled Worker, a Gucci collaborator. According to the report, the Animoji creations appear to be considerably more limited than Apple’s own built-in Animoji, noting that they “can’t even smile, or look anything other than intimidating and annoyed.” While clearly done as primarily a marketing move on Gucci’s part, it’s probably also just one of the first examples of many more home-grown third-party Animoji yet to come.

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