Gucci adds ‘Year of the Dog’ custom Animoji

Updated

Gucci adds ‘Year of the Dog’ custom Animoji

Fashion house Gucci has created its own emoji to celebrate Lunar New Year, according to a new report from The Verge. Available as part of Gucci’s mobile app, the new creation takes the form of two Animoji dogs based on Gucci Creative Director Alessandro Michele’s own Boston terriers, further inspired by artworks by Unskilled Worker, a Gucci collaborator. According to the report, the Animoji creations appear to be considerably more limited than Apple’s own built-in Animoji, noting that they “can’t even smile, or look anything other than intimidating and annoyed.” While clearly done as primarily a marketing move on Gucci’s part, it’s probably also just one of the first examples of many more home-grown third-party Animoji yet to come.

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Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.