Apple will soon announce a deal with HBO to sell the premium cable network’s programming on the iTunes Store, according to a new report. Citing HBO employees involved in executing the agreement, Portfolio.com says the new offerings could be announced in the next few weeks. Although the details of the agreement are unknown, it appears as though Apple has agreed to a separate pricing structure for HBO content, with both higher pricing for HBO shows and a larger cut for the network possible stipulations. HBO employees said the deal was a result of pressure from parent company Time Warner, with one insider adding, “We should have done this a long time ago.”
HBO coming to iTunes Store?
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.