Hip-Hop stations partner with Apple

Power 106 (KPWR-FM, Los Angeles) and Hot 97 (WQHT-FM, New York) have become the first radio stations in the U.S. to integrate the iTunes Music Store into their websites. “Now, when listeners hear new music on our stations, a countdown, or mix they won’t have to work hard to find it, they just visit our station websites,” said Hot 97 Program Director John Dimick. The stations’ sites feature a custom section that uses Macromedia Flash to let visitors browse playlists and artists, but purchases are still completed through the iTunes application.