Hollywood studios pressure Apple for stricter DRM limitations

Hollywood studios are pressuring Apple to strengthen its iTunes copy-protection scheme. The studios—Universal, 20th Century Fox, Paramount and Warner Bros.—are reportedly in discussions with Apple about selling their movies on the iTunes Store. “After months of discussion, a sticking point has emerged over the studios’ demand that Apple limit the number of devices that can use a film downloaded from iTunes,” reports The Financial Times. “The studios want to avoid the experience of the music industry, which has yet to recover from years of illegal digital piracy. Apple must introduce a ‘new model’ for feature film content delivery, said one studio executive involved in the talks.”