How BuyMusic really makes their money

Updated
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BuyMusic’s ads are served by the infamous DoubleClick network.  In the past, Buy.com’s profit philosophy was to underprice products and make up for the loss in profits by advertising, and it’s very likely BuyMusic.com is doing the same thing.  The site’s privacy policy says that BuyMusic.com itself will not collect IP addresses and other personal information.  But that doesn’t keep them from doing so in a roundabout way:

“We use a third party to provide digital music download samples for our customers.  That service collects your IP address, browser type, ISP, platform, and a date/time stamp.”

The excerpt means that “third party” will sell your info (like the songs you’ve listed to) to many other third parties.  In essence, you buy one James Taylor CD, you’ll see James Taylor merchandise everywhere you go on the internet.

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.