Alternately referred to as the “iPod+hp” and the “Apple iPod from HP,” Hewlett-Packard’s rebranded version of the fourth-generation iPod will initially be available in 20GB ($299.99) and 40GB ($399.99) capacities. Pre-orders for the device are currently being taken at the HPShopping web site, and will receive free shipping as a “special offer.” A September 15, 2004 estimated ship date is listed at the site, though other HP pages list online availability beginning today “at various retailers” with in-store availability starting on September 12. HP is also selling a small collection of third-party iPod accessories from Belkin, Griffin, Altec Lansing and XtremeMac, all available now.
Other than the fact that each new unit’s chrome back carries both Apple and HP logos, the white and chrome iPod+hp initially appears identical to Apple’s version of the iPod, contradicting initial claims from HP that their model would come in a special “HP Blue” color.
Unlike the iPod, however, the iPod+hp is listed as Windows compatible only, with a PC installation disk. HP will provide service for the device through HP Total Care, notably for one year with full telephone support during that year, surpassing Apple’s newly unimpressive single free telephone call policy. The company will also provide a customized instruction booklet and a new quick start poster to add to the iPod’s legendary ease-of-use.
HP is also offering one of nine different “HP Tattoos,” or iPod-covering musical artist stickers, to those who purchase the iPod+hp from CompUSA, Circuit City, or HPShopping.com.
These stickers currently include designs for Ashlee Simpson, The Cure, Gwen Stefani, Keane, Lloyd Banks, Sting, The Who, The Hives, and Vanessa Carlton. The company has also announced plans to offer “HP Printable Tattoos” to allow users to make their own iPod stickers using HP printers and “the latest album art from the newest releases” – provided via HP’s Tattoo Gallery.
Beginning with sponsorship of the MTV Video Music Awards, HP will also launch a separate advertising campaign for the iPod+hp, including commercials on MTV channels across the world and a global digital photo contest with a trip to Rome, Italy as the prize. MTV and HP’s newly-announced strategic marketing partnership for promotion of the iPod+hp will include advertisements in territories from the United States to Latin America, Asia and Europe.
