i.TV has released a significant update to its iOS TV and media guide application adding native iPad support, a completely redesigned user interface and new services. i.TV 3 is now a universal app supporting the iPhone, iPod touch and iPad and sports a significant user interface redesign to make it easier to navigate and find information.
A new “Shows” page allows users to directly browse and search for their favourite shows without having to scroll through the guide pages and a daily news feed page provides the latest entertainment news that can be filtered by show. The new version also introduces integration with IMDb and Hulu in addition to existing support for Netflix and iTunes; users can look up related show information on IMDb without leaving the app and see if selected content is available on Hulu online or in the Hulu Plus app.
The latest version has also be redesigned from the ground up with a new code base for improved performance and stability. i.TV 3.0 is available from the App Store as a free download.