The first applications supporting Apple’s new iAd mobile advertising platform have appeared on the App Store. Avantar, developer of mobile search applications such as OneTap Movies, Showtimes, Munch and Yellow Pages, has updated several of its applications integrating the new mobile advertising platform. Apple’s iAd does not go live until July 1st, and at this time these apps appear to be showing either a test ad or an empty banner. The release notes for these apps originally cited iAd integration; this note has since been removed and replaced simply with “minor bug fixes,” however the apps themselves remain on the App Store and continue to display the iAd banners. Avantar’s App Store page can be found here.
Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.