Apple may have plans to include the online storage and streaming of both films and TV shows in its iCloud offering, according to a new report. Citing two sources close to the negotiations, Cnet reports that Apple has increased its efforts to convince major Hollywood film studios to issue licenses that would enable such a service; the report notes that Apple began discussing such a service with the studios over a year ago. The report also claims that part of the challenge in signing all six major studios is the so-called HBO blackout, part of the contract between the cable network and three of the six studios—Warner Bros., 20th Century Fox, and NBC Universal—that prohibits other electronic distribution outlets from selling the title while it’s airing on HBO. Whether or not a deal concerning the HBO contract is ready in time, the report states that Apple could still launch such a service with the support of the other three major studios—Disney, Paramount, and Sony—when it officially unveils its iCloud service June 6.