Apple has started to air a new TV advertising campaign for the iPhone, with the theme “If you don’t have an iPhone.” Like Apple’ most recent ads, these spots—entitled “Apps,” “iBooks,” and “iPod plus iTunes”—focus on features that users can only find on the iPhone, before concluding, “if you don’t have an iPhone, well, you don’t have an iPhone.” Notably, the ads are devoid of any carrier mentions, showing only “3G” and signal strength in the status bar and only the Apple logo and iPhone 4 logotype at the end. All three ads are available for viewing on Apple’s website.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.