Incase, DC Shoes, Apple team on B4BC case

Incase, DC Shoes and Apple have teamed up to offer a new iPod case to help promote breast cancer knowledge. The companies said that half the proceeds from the case will be donated directly to Boarding for Breast Cancer (B4BC), a non-profit organization that benefits breast cancer awareness.

The white B4BC Folio case, which fits fourth-generation iPods, features unique flip-down access, a pink ribbon graphic, suede interior, a DC|Incase white logo badge, chrome snap, and access to the headphone port.

“There are nearly 250,000 women in the United States under the age of 40 currently living with breast cancer,” notes the companies. “Boarding for Breast Cancer (B4BC), a non-profit, youth-focused education, awareness, and fundraising foundation, aims to increase awareness about breast cancer, the importance of early detection, and the value of a healthy lifestyle.”

The case will be launched in Apple retail stores at the end of September for $39.95.

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