“Matador Records, Kill Rock Stars, and SpinART all announced partnerships with Apple’s iTunes Music Store this week, suddenly inundating indie-rock fans with hundreds upon hundreds of legally available downloads, with thousands more songs on the way. Apple had been courting indie labels since June, according to one label source: ‘Apple wasn’t taking on any indies earlier because they weren’t set up to handle lots of small deals—they just wanted to launch with the big five [BMG, EMI, Sony, Universal, and Warner Bros.], whom they also assumed (wrongly) would all be better set up to deliver them metadata and content.’”
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