In an interview with Forbes, Epic Games’ vice president and co-founder Mark Rein said that the company’s new iOS game Infinity Blade was already profitable despite having been on the market for only a week, leading to its title as fastest-grossing app. Rein didn’t disclose how much money the game has made, but the report notes that the game has more than 300,000 users playing on Apple’s Game Center social gaming network; at $6 a copy, that translates to roughly $1.8 million in sales, $1.26 million of which would go to Epic. Interestingly, Rein described the Game Center numbers as “quite a bit lower” than actual sales, because not all users who purchased the game are playing it with Game Center enabled. Rein also said that more console-quality games will be coming to iOS soon, as he believes there is a business model for such titles, adding that Infinity Blade was made quickly for a “very reasonable price by a very reasonably sized team.” The report notes that Cut the Rope was considered the previous record holder, generating $1 million in sales in just 10 days.
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.