Popular offline reading and bookmarking service Instapaper has announced that it will be leaving Pinterest to go its own way, only two years after the social media platform acquired it in August of 2016. Instapaper was one of the first apps on the App Store back in 2008, developed by Marco Arment who is more recently best known for the very popular podcasting app, Overcast.
Arment sold Instapaper to Digg parent company Betaworks in 2013, and the service was later acquired by Pinterest a few years later. Today’s announcement notes that ownership will be transferred to a new company, Instant Paper, Inc., which is owned and operated by the development team that’s been building and supporting the app since it left the original developer’s hands in the 2013 acquisition.
In the announcement, the Instapaper team emphasizes that not much will change in terms of the user experience, since the same team will be working on it, but now separate from the umbrella of Pinterest.