Interview magazine, founded in 1969 by artist Andy Warhol and John Wilcock, has unveiled plans to launch new iPad-formatted versions of its issues. The Huffington Post reports that the company announced the new digital initiative at its 40th anniversary party; a video preview of the new iPad editions accompanies the article. Interview’s iPad editions will integrate photography and text with both audio and video features, and it will launch the 40th anniversary, December/January 2010, February 2010, and March 2010 issues simultaneously. The new iPad versions of Interview are expected to be available next month.
“When Andy Warhol founded Interview four decades ago, he did so with an ethos that embraced the new,” the magazine said in an announcement. “As with his art, Warhol re-wrote the rulebook with Interview, creating an innovative, intelligent, sophisticated, cutting-edge magazine that was culturally impactful, pushed the boundaries of the medium, and reinvented what a magazine could be. So it’s entirely fitting that Interview is once again at the forefront of reinventing the magazine experience for Apple’s iPad, combining the benefits of the digital age with the familiar advantages of Guttenberg’s printing press to deliver a groundbreaking, knock-out reader experience. One could call Interview magazine on the iPad ‘an affordable Warhol screenprint.’”