In a new report discussing Apple’s rollout of its iAd mobile advertising service, Advertising Age suggests that iOS 4 for iPad will arrive in November. According to the report, Apple is telling marketers that the iPad—which will require an iOS 4 update to run the ads, and is being looked at as the most promising device for advertisers—won’t be on the iAd platform until November. In addition, the report claims that many of the advertisers that have signed on to the iAd platform won’t have ads in the system when it launches later this week, as many are still in the concept and creation stages. Advertisers are said to be paying $1 million just to be on the platform, with some companies, such as Nissan for automobiles and Citi for banks, paying up to $10 million in order to secure some measure of exclusivity in their respective categories.
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.