During today’s WWDC 2012 Keynote, Apple took the wraps off a new Maps app and service integrated with iOS 6 and completely rebuilt by Apple from the ground up. Described as a “world-wide effort” the new Maps service includes Apple’s own local search with over 100 million business listings already included providing local business information and direct integration with third-party services such as Yelp. Maps are presented as vector graphics with a transition to a 3D representation when zooming in more closely. A fly-over is also available allowing users to view a three-dimensional satellite view presentation of buildings and landmarks.

The new Maps app also builds in turn-by-turn navigation with a visual 3D presentation and Siri integration for features such getting directions, receiving ETA updates and finding points of interest en route. Apple has also announced the integration of its own traffic service based on “anonymous, realtime” information crowd-sourced from iOS users, providing a graphic representation of busy traffic areas and integration into its new built-in turn-by-turn navigation, with real-time ETA updates and prompts for re-routing based on heavy traffic.

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Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.