Apple has updated the iPad App Store to add its Genius Recommendations feature for iPad apps. Introduced to the iPhone and iPod touch App Store last year in iOS 3.1, the Genius for Apps feature for the iPad provides personalized recommendations on additional apps that users may be interested in based on their existing purchases, installed apps and how often and how long existing apps are used for.
As with the Genius feature in iTunes and on the other iOS devices, users must specifically opt-in within the iPad App Store application to enable Genius for Apps on their device and agree to additional Terms of Service. Notably, the Terms of Service indicate that Apple will anonymously collect information related to the applications installed on a users’ device, including time spent with each application and the number of times each application is launched, as well as users’ application download histories.
This information is aggregated with similar information from other users who opt-in to the Genius feature along with customer ratings of applications on the App Store to provide personalized recommendations through the service. Users who have enabled the Genius feature may also later opt-out from the App Store Account settings page on their device.