According to the results of a survey done by copywriting agency Cooper Murphy Webb, the iPad is the preferred reading device of people who already own one. 31% of respondents said the iPad was their preferred method of reading newspapers and magazines, compared to 26% who said they preferred to read magazines and newspapers on their laptop or other computer, and 24% who said they preferred print. 41% said the device was their preferred method of reading books, again ahead of print, which represented 36% of respondents. Somewhat surprisingly, the iPad also edged out gaming consoles in the “preferred device for gaming” category, with the iPad receiving 37% of the vote, compared to 35% for gaming consoles. Cooper Murphy Webb’s numbers are based on the answers of 1034 U.K.-based iPad owners who were questioned via a research-administered telephone poll between July 28 and August 10. [via MDN]
iPad is owners’ preferred reading, gaming device
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.