iPad magazine sales slowing at year’s end

Sales of iPad-formatted versions of print magazines dropped towards the end of 2010, according to a new report. Citing figures from the Audit Bureau of Circulations, WWDMedia reports that Vanity Fair sold only 8,700 digital editions in November, down from an average of 10,500 for August, September, and October; Glamour, which sold 4,301 digital issues in September, saw sales drop 20 percent in October and another 20 percent to just 2,775 in November. GQ‘s November sales were the worst since April, when the iPad was released, and Wired saw sales of 22,000 and 23,000 in October and November, respectively, after averaging 31,000 digital sales between July in September, down from sales of over 100,000 in June. While the report notes that publishers are hopeful the sales of new iPads over the holidays will increase sales, it should be mentioned that most digital editions are priced at or above the newsstand price for print editions, with no subscription model currently available. A report from earlier this month indicated that talks between Apple and magazine publishers over the terms of a potential iTunes subscription model were at a standstill, with the two sides unable to agree on revenue and subscriber information sharing issues.

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