The Apple iPad poses a threat to both the e-Reader and portable gaming device markets, amongst others, according to a new study. Citing Resolve Market Research’s new iPad study, Mashable reports that when asked what products they would not buy after owning an iPad, 49% of users said an E-Reader, followed by 38% who said a portable gaming console. This was notably higher than the percentage of iPad users who said they wouldn’t purchase a netbook or laptop (32%) or an MP3 player (29%). Somewhat surprisingly, 37% of respondents who either owned or planned to buy an iPad said the device would be their first Apple product, a percentage eclipsed only by those who had owned an iPod (49%), and ahead of those who had owned an iPhone (24%) or MacBook (16%). Finally, while “early adopter” iPad owners tended to be in the 22-45 age group, the next group of adopters and those interested in buying the device were generally older than 45 years of age.
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.