Two new iPhone 4S television commercials have started to air. The commercials, which star Samuel L.
Jackson and Zooey Deschanel, feature the stars using Siri to clear calendars, find out about the weather, play music, perform unit conversions, find nearby shops, and find nearby restaurants. While the commercials are shot in a style similar—albeit somewhat slower— to that of prior Siri-focused iPhone 4S commercials, they are notable for being the first Apple commercials in some time to conspicuously feature celebrities.
Interestingly, it is the second time Deschanel has been featured in an iPhone commercial, as her band She & Him was featured prominently in an ad for the iPhone 3GS. Both commercials are available for viewing on YouTube or in embedded form below.