Piper Jaffray analyst Gene Munster believes that Apple’s long-rumored iPhone needs to be priced around $300 to gain significant traction. In his latest research report, Munster estimates the average price of music enabled phones currently available in the U.S. to be $317, and notes that now is the time for Apple to release such a product. The analyst also offers survey data from Apple Expo in Paris, which finds that 74% of European Apple customers would be highly likely to buy an iPhone that holds 1,000 songs. “Price is clearly a consideration, however, and many customers indicated that they feel that an iPhone has the same value as Apple’s high capacity iPods,” Munster said. Specifically, the consumers said, on average, they would pay $285 for such a product. Munster expects Apple will announce an iPhone sometime in the next 3-6 months.
iPhone interest is high if price is right
By LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.