iPhone X pre-orders predictably sell out within minutes

As expected, pre-orders for Apple’s new iPhone X went online at approximately 3:01 a.m. ET this morning, and not surprisingly saw initial stock running out and ship dates being pushed into 2 – 3 weeks within two or three minutes of the Apple Store going live, and in fact within a half-hour availability moved to 4 – 5 weeks, pushing delivery dates for many into late November or early December, and by 4:30 a.m. the iPhone X ordering page was reporting 4 – 5 weeks. Notably, there didn’t seem to be any difference in demand or availability between models this year, with both the Silver and Space Gray colors and 64 GB and 256 GB capacities appearing to sell out at roughly the same time.
Despite the promise that pre-orders would open at 3:01 a.m. ET (12:01 a.m. PT), many users found that the Apple Store wasn’t actually online immediately at that time, and many reported mixed results between using the Apple Store app for the iPhone versus the Apple Store website via Safari. Some even found that they were unable to access the Apple Store at all until shipping dates had already slipped to 2 – 3 weeks.

In addition to pre-orders, Apple has also promised that Apple Retail Stores will have stock available for in-store purchase starting at 8:00 a.m. on Nov. 3, although with pre-orders being eligible for in-store pickup and Apple also offering its “Reserve and Pick Up” service, it’s unclear whether the company will be specifically setting aside any units for walk-in customers.


Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.