“That fact was borne out in the results of Ad Track, USA TODAY’s weekly consumer survey. While iPod has a somewhat narrower potential audience than many products, 19% of consumers familiar with the ads like them “a lot,” about the Ad Track overall average of 21%. And 20% consider the ads “very effective” vs. the average of 21%.
The ads’ appeal ranged across age groups. Though they were most popular with 25- to 29-year olds (29% like the ads “a lot”), 19% of consumers ages 50 to 64 gave them the top mark. Just 2% of those over 65 like the ads “a lot,” however.”