The Mac Observer is reporting that This Week in Consumer Electronics (TWICE) magazine has ranked Apple 23rd out of a list of top 100 electronic retail chains – moving up from 34th.
“‘For the editors of TWICE, there is little doubt that the iPod was, and still is, a big factor in the sales growth of Apple’s retail stores.
.“That’s quite a leap for Apple to 23rd spot,” Alan Wolf, a senior editor at TWICE, told The Mac Observer. ‘The iPod is a driving force behind this jump we believe, as well as the popularity of the iTunes Music Store.
They have such a unique niche, sort of like Sony, where you find the brand everywhere and it transcends everything. Apple is in that same category.’(http://www.macobserver.com/article/2004/05/14.7.shtml’”