iLoungeNewsiPod

iPod chip maker PortalPlayer behind the spotlight

Updated
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“In 2001 the small firm beat out nine competitors, including Texas Instruments, to provide iPod’s central nervous system. Apple’s in-house designers provide the look and feel that make the iPod so distinctive; PortalPlayer provides the innards that lie beneath. It won over Apple with a design that uses two modest processors and an operating system two years in the making.

PortalPlayer’s “firmware” makes it easy for makers to mix and match features and rapidly stamp out upgrades without having to start from scratch. Apple picked PortalPlayer in the summer of 2001, and the iPod was in stores in November of that year.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.