According to data from the NPD Group, Apple’s iPod Hi-Fi speaker system accounts for 7.8% of all iPod audio systems sold, putting it behind products from Bose, Logitech and i-Fusion. The Hi-Fi ranks second only to Bose in revenue share, with 14.5%.
“Together, Bose and Apple are pulling in half the money consumers are spending on iPod speakers,” reports Business 2.0’s Jon Fortt. “Not bad.
Apple took a gamble that it could differentiate itself and make money by selling the priciest set of iPod speakers out there. So far, it’s working.
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