iPod international sales, by the numbers


During today’s second-quarter 2007 financial results conference call, Apple COO Tim Cook provided updates on the iPod’s international performance, noting that the platform continued to dominate numerous overseas markets, beyond the United States’ over 70% market share.

“We’re doing very well outside the U.S. We’re now over 60% in Australia and Canada,” said Cook, citing over 50% share in Japan and now Hong Kong, “in the 40-50 range in the UK, Switzerland, Singapore, and Denmark. We hit a high in Germany of 28% in the most recent numbers. And so, pretty much everywhere you look on a year-over-year basis you would see really good progress.”

In response to an inquiry on Apple’s lagging overall performance in Japan, Cook noted that “it’s a very challenging market for us. In terms of iPod and the MP3 market, we’ve maintained an over 50% share for some time,” but said that “the MP3 market itself isn’t growing.” According to Cook, Japan “is literally the only market in the world that we’re not doing well in, and it is very frustrating.”

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Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.