According to internet search behavior data from Hitwise, U.S. searches for “ipod nano” increased 133 percent the week ending Sept. 24, versus the week of its introduction (week ending Sept. 10, 2005), and the market share of total internet visits to Apple’s website shot past peak levels during the 2004 holiday shopping season.
“The iPod has consistently been one of the most searched for items on the Internet in the past year,” said Bill Tancer, general manager of worldwide research at Hitwise. “The share of searches on the iPod nano has eclipsed any other iPod product in the past year, suggesting that the consumer love-affair with the iPod has been reinvigorated with this product introduction.”