Apple’s iPod ranks as the top brand in the eyes of Americans, according to a national study conducted by Landor Associates, a leading branding and design consultancy, and research firm Penn, Schoen & Berland. The 2005 ImagePower Newsmaker Brands Survey examines Americans’ attitude toward the top brands.
“Four Internet brands (Google, eBay, Amazon.com and Yahoo!) are among the top 10 winning brands in 2005, while the iPod brand earned the No. 1 overall spot. The release of the shuffle, nano and video iPods in 2005 combined with effective branding efforts helped iPod continue its domination of the MP3 market,” the firms said. “Other technology brands in the top 20 include DVR, Xbox 360 and SIRIUS Satellite Radio.”