According to new data from online advertising firm Chitika, nearly half of all iPod touch users have yet to upgrade to iPhone OS 3.0, suggesting Apple is having a hard time convincing users that the upgrade is worth the money. A sampling of traffic from Chitika’s advertising network shows that while 95% of iPhone owners, who received the upgrade for free, are running iPhone OS 3.0, while only 55% of iPod touch owners have the newer software installed. As Chitika researcher Daniel Ruby points out, this number becomes even more surprising when one considers that the majority of iPod touch units sold in the last six months came with OS 3.0 pre-installed. Released in July as a $10 upgrade for iPod touch owners, the update offers features such as stereo Bluetooth, Copy & Paste, Spotlight search, In-App Purchases, and Push Notifications, and saw its price cut to $5 in September; Apple is still selling some refurbished iPod touch models with the older software installed.

Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.