According to new data from online advertising firm Chitika, nearly half of all iPod touch users have yet to upgrade to iPhone OS 3.0, suggesting Apple is having a hard time convincing users that the upgrade is worth the money. A sampling of traffic from Chitika’s advertising network shows that while 95% of iPhone owners, who received the upgrade for free, are running iPhone OS 3.0, while only 55% of iPod touch owners have the newer software installed. As Chitika researcher Daniel Ruby points out, this number becomes even more surprising when one considers that the majority of iPod touch units sold in the last six months came with OS 3.0 pre-installed. Released in July as a $10 upgrade for iPod touch owners, the update offers features such as stereo Bluetooth, Copy & Paste, Spotlight search, In-App Purchases, and Push Notifications, and saw its price cut to $5 in September; Apple is still selling some refurbished iPod touch models with the older software installed.
Latest News
- Get professional sound quality with the Mackie CR-X for $124
- Minnesota bigwigs lobby for App Store and Play Store reform
- Black ‘Hometown’ photographers featured on latest shot on iPhone video
- Camera operator on ‘Cherry’ reveals complex drone shots
- Repairability scores appear on official Apple France website
- Limited edition Billie Eilish themed gift cards released
- iOS 14 now on 86% of iPhone models for the last 4 years
- Apple AirPods Max silver model now available on Amazon
- Callum Turner and Austin Butler join Apple TV+ ‘Masters of the Air’ cast
- Apple MacArthur Center closing amid mall safety issues