iPod: Walkman or Betamax of 21st century?

While Apple CEO Steve Jobs calls the iPod the “Walkman of the 21st century,” Microsoft and its allies are hoping to make it the Betamax of the 21st century, according to a report in the New York Times. “The iPod dominates its market in a way that no Apple product has done in a generation, raising the possibility that the company is becoming more than just a purveyor of computers with high design and low market share. If Apple continues to ride the wave of consumer electronics products, it may become the Sony of the 21st century. For that to happen, however, Jobs must do what he failed to do last time: prevail over his old nemesis, Bill Gates, who sees entertainment as Microsoft’s next great frontier. Microsoft is working hard to make sure that the iPod is less like the Walkman and more like the Betamax, Sony’s videocassette format that was defeated in the marketplace by VHS.”

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