Italian authorities seeking response from Apple on in-app purchases

Updated

Italy’s Antitrust and Competition Authority is investigating Apple for misleading consumers by advertising free apps that actually required in-app purchases to keep playing. Google, Amazon, and Gameloft are also being targeted by authorities for the same reason. The companies now have 20 days to comply with information requests and to offer a defense, ZDNet reports. According to the report, the companies could face a fine of up to €5 million — about $6.85 million. Authorities took action after examining a Gameloft app called Littlest Pet Shop, a free kids app that offers in-game currencies.

Apple has been scrutinized a number of times for its in-app purchase model during the past few years — the company settled a class action lawsuit over freemium apps aimed at children in February 2013, and settled with the Federal Trade Commission over IAPs in January 2014. The FTC forced Apple to modify its billing practices in the App Store.

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.