iTMS for Windows: Will Apple be successful? Part 2

Updated
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“Apple’s strategy at the moment seems sound. Adam Engst, publisher of Mac community newsletter TidBITS, told the E-Commerce Times that with more than 1 million iPods sold since the device was introduced, Apple likely is enjoying a significant profit margin. Moreover, the iPod marketing strategy shows the company is moving in the direction of consumer electronics while still leveraging its many millions of Mac users as an initial target market.

‘And just as with the iTunes Music Store, the iPod is simply better done than most of the competitors—better interface, better integration, better industrial design and so on,’ Engst added. ‘If Apple can repeat that win in other areas that bridge the gap between computers and consumer electronics, they could be highly successful, even without gaining much market share on the computer side.’”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.