iLoungeiLounge
    Facebook Twitter Instagram YouTube LinkedIn RSS
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Use
    Facebook Twitter Instagram YouTube LinkedIn RSS
    iLoungeiLounge
    • News
      • Apple
        • AirPlay
        • iCloud
        • iTunes
        • HealthKit
        • HomeKit
        • HomePod
        • iOS 13
        • Apple Pay
        • Apple TV
        • Siri
      • AirPods Pro
      • Apps
        • Apple Music
      • Rumors
      • Humor
      • Technology
        • CES
      • Articles
      • Web Stories
    • iPhone
      • iPhone Accessories
    • iPad
    • iPod
      • iPod Accessories
    • Apple Watch
      • Apple Watch Accessories
    • Mac
      • MacBook Air
      • MacBook Pro
    • Reviews
      • App Reviews
    • How-to
      • Ask iLounge
    • Daily Deals
    iLoungeiLounge

    iTunes boosts prime time ratings for NBC, ABC

    By LC AngellMay 14, 2021 3:41 pm UTC

    Both NBC and ABC have seen a rise in viewer ratings since adding select TV shows to the iTunes Music Store. NBC credits the availability of its shows on iTunes for the recent increase in viewers during prime time for one of its popular comedies.

    NBC’s “The Office,” the most popular show on iTunes, delivered a 5.1 rating last Thursday—its highest ever—among adults 18 to 49. The series delivered a 4.5 the prior week. An NBC executive said he is confident that the iTunes exposure contributed to the rise. Frederick Huntsberry, president of NBCU Television Distribution, said iTunes is bringing new audiences to the show that would not otherwise have watched.

    Meanwhile, ABC has also seen a ratings increase for its two most popular shows available on iTunes. Since they were added to Apple’s store in October, both “Lost” and “Desperate Housewives” are up versus the same period last year. “Lost” has seen its total audience rise 14 percent and ratings for adults 18 to 49 are up 28 percent. The total audience for “Desperate Housewives” is up 7 percent and 18 to 49 ratings are up 3 percent.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    LC Angell
    LC Angell
    • Twitter

    LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.

    Latest News
    The Apple Watch SE 2 Just Got Even More Affordable
    Apple updates App Store Review Guideline
    iOS 17 developer beta released early
    Apple adds a free tier for its developer program
    Get the Wrist-Friendly Logitech MX Vertical Ergonomic Mouse at $29 Off
    iPhone X and iPhone 8 won’t have iOS 17 support
    New 15-inch MacBook Air with M2 chip launches
    Apple reveals Apple Vision Pro headset

    iLounge logo

    iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

    Contact Us: [email protected]

    Tel: +1302-208-9669

    iLounge, 2810 North Church Street, Wilmington, Delaware, 19802, United States.

    • Contact Us
    • Submit News
    • About Us
    • Forums
    • Privacy Policy
    • Terms Of Use
    This website is not affiliated with Apple Inc.
    iLounge © 2001 - 2023. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.