iTunes Festival now available on Apple TV

Apple has quietly added a new content section to the Apple TV for the upcoming 2012 iTunes Festival in London. The Festival will feature 30 nights of free, live music from more than 60 artists performing at the Roundhouse in London. Apple has already released a universal iOS app for the iTunes Festival providing users with both live streaming of shows and later on-demand viewing, and users will also be able to stream content to iTunes or to the Apple TV via AirPlay from an iOS device or directly within the new iTunes Festival section. Previous shows are expected to be available for only a limited time, and it is unclear for how long the iTunes Festival content will remain available on the Apple TV following the conclusion of the event on September 30th.

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