iTunes gift cards: Variable prices, Starbucks, iTunes 11

iTunes gift cards: Variable prices, Starbucks, iTunes 11 1

Apple is introducing new denomination-free iTunes retail gift cards that allow customers to purchase iTunes credit ranging from $15 to $500, 9to5Mac reports. Unlike past iTunes gift cards that were pre-printed with $15, $25, $50, or $100 denominations, the new cards rely on the store’s cashier to put the desired amount on the card; a few stores could begin stocking the cards today.

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Starbucks has announced a split digital gift card in conjunction with Apple, the Starbucks iTunes (RED) eGift basket. A $30 purchase gets two eGifts — $15 to Starbucks and $15 to iTunes. For every gift sold, Starbucks and iTunes will contribute 5 percent of the purchase price to the Global Fund, which is working to eradicate AIDS in Africa.

In another piece of iTunes gift card news, iTunes 11 now allows gift cards to be redeemed using your computer’s camera. When pressing the “Redeem” button in the iTunes Store, the camera can snap a photo, and iTunes will automatically read the code from the back of the gift card, so the user doesn’t have to enter it manually.

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