iTunes, Napster most recognized in digital music

Apple’s iTunes Music Store and Napster 2.0 are the most recognized online music services, according to a new study from global marketing research firm Ipsos-Insight. “New findings from TEMPO, the company’s quarterly study of digital music behaviors, reveal that in summer 2004, American downloaders aged 12 and older were equally as likely to be aware of Napster 2.0 and Apple’s iTunes on a top-of-mind basis (20% each). However, when prompted with brand names, about four out of five (79%) downloaders recognize the Napster 2.0 brand, while nearly half (46%) are aware of iTunes.”

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp