“Specially marked bottles of Pepsi, Diet Pepsi and Sierra Mist offer free download codes in bottle caps. But they arrived in New York last week, four weeks after 90 million viewers saw the Super Bowl ad.
.The bottles have yet to show up in Los Angeles, the nation’s second-largest media market, and won’t get there until mid-March, Pepsi says.
‘You can’t spike sales in February if the bottles aren’t there,’ says Charles Wolf, an analyst with Wall Street research firm Needham & Co.
‘My guess is there’s going to be a sales increase, but a month later than expected.’”
Advertisements
