Apple has announced a full rebranding of iTunes Podcasts to “Apple Podcasts,” complete with a new “Listen on Apple Podcasts” logo and even a renaming of the company’s official Twitter account for podcasts. The announcement came this morning via Twitter from Steve Wilson of Apple’s Podcast marketing team.
It's official: iTunes Podcasts is now @ApplePodcasts. Podcasters, we've got a great new badge to help you promote your shows. — Steve Wilson (@StephenWilson) April 13, 2017
In his tweet, Wilson provided an example of the new marketing badge, along with a link to Apple’s Podcasts Identity Guidelines page covering the guidelines for podcasters’ use of official Apple assets and materials to promote their podcasts. The change brings the branding more in line with Apple’s other media services such as Apple Music, although it’s unclear whether this is the first step in a broader rebranding of Apple’s media services to move away from the “iTunes” focus or is merely a case of separating free and subscription content from media sold on the iTunes Store.