iTunes ranks behind Amazon, eBay in customer experience

According to research firm Forrester’s latest Customer Experience Index, iTunes ranks behind other online retailers such as Amazon and eBay. The Index is based on responses from 4,653 U.S. consumers who were asked to rate companies based on three main questions: “How effective were they at meeting your needs?” “How easy was it to work with these firms?” and “How enjoyable were the interactions?” iTunes came in with a #46 ranking, far below that of top-rated Barnes & Noble, fourth-ranked Amazon, and #14 eBay. Apple itself came in at #35 in the list; both Apple’s and iTunes’ rankings are considered “good.” [via AppleInsider]

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