iTunes Store gets ‘Complete My Album’ feature

Apple today announced Complete My Album, a new iTunes Store feature that allows customers who have purchased individual tracks on an album to buy the full album at a reduced price. “Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price,” explains Apple. “When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.”

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