Apple sold more than 125,000 movie downloads in the first week that full-length movies were available from the iTunes Store. Disney accounted for all of the movie downloads, which Disney CEO Robert Iger said brought in $1 million in revenue for the company.
Apple added 75 movies from Disney and three of its studios—Pixar, Miramax Films and Touchstone Pictures—to the iTunes Store last week following a special event in San Francisco. Iger said he expects the iTunes movie downloads to generate $50 million in added revenue during the first year.
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